Be careful of Google Advertisers that make promises of first page listings in 48hrs. Look at these offers carefully and break down the costs. Know that promises like this are not organic results, they are just Google Adwords Pay-Per-Click disguised as organic listings.

Many big brands feel like there is no need to put time and effort into SEO because they think that most people will just search for their brand and find them. Yes, they might get the majority of their traffic this way but just think how much more they could get if they just did the basics and stopped slacking on their search engine optimisation.