Be careful of Google Advertisers that make promises of first page listings in 48hrs. Look at these offers carefully and break down the costs. Know that promises like this are not organic results, they are just Google Adwords Pay-Per-Click disguised as organic listings.

Effective Adwords management is crucial for any Adwords campaign. Make sure that your manager is actively managing your page for high click-though-rates and high conversion rates. Do not be satisfied with clicks alone, ask the right questions and get the right answers.