Google Caffeine to Favour Fresh Content Marketing

Google is soon to update their already powerful search engine, they are calling this update “Google Caffeine”. This new update is nothing to worry about and I believe that it is a huge step in the right direction for Google as they respond to Microsoft’s Bing search engine release.

Google Caffeine is currently in the testing phase, you can test it yourself here or if you want to use South African results then try out this SA Google Caffeine results link. You can also use various web based tools to test such as Compare Google but unfortunately these results do not support South Africa results yet.

Why this may be good?

We are all tired of seeing the junky old sites ranked above us only because of their age in the market or past influence. Most of these sites were created in the stone age and have not been updated since. This Google update will filter out the old and rusty sites and give more value to fresh content. It will be a sink or swim choice.

How will this effect SEO companies?

SEO companies will have to take on the Fresh Content Marketing strategy, they will need to keep their clients updated and help them to become active members in the social media world. SEO companies that sit around and collect money every month without any work will see the effects when their clients positions drop like flies.

How will this effect the average website listing?

Companies may need to rely on SEO experts more to keep their site moving in the right direction. They will also be forced to take a leap into the online social-media world and grasp fresh content marketing with open hands.

Conclusion

If your site is being constantly worked on every month then their is a good chance that your site will do well with the new update, if your site has been dormant for months then it is very possible that you may lose some positions in the search.

pimp it

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  • seocowboy

    UPDATE: when searching “Google Caffeine” I was delighted to see that my post was listed as the 7th company in google. When I did the same search using Google Caffeine I jumped up to position #4 above Justin Harrison’s post. This goes to prove that my “fresh content marketing” strategy will perform how I expected. In regular results Justin Harrison’s post out performs mine as I am sure he has a lot more traffic and backlinks, but in the Google caffeine results I top him only because I have fresher content (for now that is) .

  • seocowboy

    UPDATE: when searching “Google Caffeine” I was delighted to see that my post was listed as the 7th company in google. When I did the same search using Google Caffeine I jumped up to position #4 above Justin Harrison’s post. This goes to prove that my “fresh content marketing” strategy will perform how I expected. In regular results Justin Harrison’s post out performs mine as I am sure he has a lot more traffic and backlinks, but in the Google caffeine results I top him only because I have fresher content (for now that is) .

  • http://seocowboy.co.za/ seocowboy

    Related video interview with Matt Cutts
    httpv://www.youtube.com/watch?v=NU5cKDryjy0

  • http://seocowboy.co.za seocowboy

    Related video interview with Matt Cutts
    httpv://www.youtube.com/watch?v=NU5cKDryjy0

  • http://www.seo-wizzards.co.cc/ SEO Wizzards

    Hi Bryan

    Good to read about your take on Google Caffeine. I have a website listed as seo wizzards – in australia ‘seo cowboys’ refer to those who use black hat or underhanded techniques.

    Cheers

    Chris West

  • http://www.seo-wizzards.co.cc SEO Wizzards

    Hi Bryan

    Good to read about your take on Google Caffeine. I have a website listed as seo wizzards – in australia ‘seo cowboys’ refer to those who use black hat or underhanded techniques.

    Cheers

    Chris West

  • seocowboy

    Hey Chris, Love the name SEO wizzards. Well I am not a blackhat SEO as some cowboys in the old days wore white hats and were sheriffs etc. So this cowboy is all good :)

  • seocowboy

    Hey Chris, Love the name SEO wizzards. Well I am not a blackhat SEO as some cowboys in the old days wore white hats and were sheriffs etc. So this cowboy is all good :)

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  • http://www.google-adsales.com alex farguson

    Please, can you PM me and tell me few more thinks about this, I am really fan of your blog…

  • http://www.google-adsales.com/ alex farguson

    Please, can you PM me and tell me few more thinks about this, I am really fan of your blog…

  • http://www.netage.co.za/ Goran

    Hi Bryan

    Nice site, I found you on Google for the search term Google Caffeine so your current content is working.

    Google has to show more relevant results over old outdated content. They thought that the average user would just change their preferences when searching to show more recent results, but that is too much work. Like you say Caffeine seems to be the answer.

    Looking forward to what lies ahead.

  • http://www.netage.co.za Goran

    Hi Bryan

    Nice site, I found you on Google for the search term Google Caffeine so your current content is working.

    Google has to show more relevant results over old outdated content. They thought that the average user would just change their preferences when searching to show more recent results, but that is too much work. Like you say Caffeine seems to be the answer.

    Looking forward to what lies ahead.