Internet Marketing Acronyms
Search Engine Optimisation and internet marketing acronyms are enough to confuse everyone, use the A-Z listing to find out exactly what everyone is talking about.
A
API : Application Programming Interface
ATF : Above the Fold
B
BTF : Below the Fold
C
CAPTCHA : Completely Automated Public Turing Tests to Tell Computers and Humans Apart
CGI : Common Gateway Interface
CGM : Consumer Generated Media
CMS: Content Management System
CPA: Cost Per Acquisition / Cost Per Action
CPC: Cost Per Click
CPL: Cost Per Lead
CPM: Cost Per Thousand
CPS: Cost Per Sale
CTR: Click Through Ratio
D
DH: Direct Hit
DMOZ: Directory MOZilla
DNS: Domain Name System
DRPs: Directory Results Pages
DTC: Direct Traffic Center (Yahoo! Search Marketing)
DTD/DOCTYPE: Document Type Definition
E
EOC: Email Optimisation Consultant
EPC: Earnings Per Click
F
FAQ: Frequently Asked Question
FCM: Fresh Content Marketing see full definition
FTP: File Transfer Protocol
G
GAP: Google Advertising Professionals
GIMP: GNU Image Manipulation Program
H
H1, H2, H3, H4, H5: Heading Levels 1,2,3,4,5
HTM/HTML: HyperText Markup Language
HTTP: Hypertext Transfer Protocol
HTTPS: Hypertext Transfer Protocol Secure
I
IBL: Inbound Link
IM: Instant Messaging
IP: Internet Protocol
ISO: International Standards Organization
ISP: Internet Service Provider
IYP: Internet Yellow Pages
J
JS: Javascript
K
KDA: Keyword Density Analyzer
KDM: Keyword Driven Marketing (Source)
L
LI: List Item
M
MCC: My Client Center (Google Professional Platform)
MLM: Multi Level Marketing
MMC: Microsoft Management Console
MSN: Microsoft Network (search engine)
MSP: Managed Service Provider
N
NDA: Non-Disclosure Agreement
NSI: Network Solutions Inc.
O
OBL: Outbound Link
ODP: Open Directory Project
OL: Ordered List
OOP: Over Optimisation Penalty
P
Q
R
S
SEO : Search Engine Optimisation see full definition
SEM : Search Engine Marketing see full definition
SERPs : Search Engine Results Pages
SMO : Social Media Optimisation see full definition
