During my keyword analysis evaluation for a new client Schuitema, I came across and interesting new way that Google indexes “Named Anchors” in their SERP’s (search engine results pages). My client had a page that lists the books, with a long page containing the three books plus named anchors linking directly to the section of the page where the relevant content is.

Now when I was doing a “site” search of the clients indexed pages I noticed that Google had indeed picked up the named anchors and had even created a “Jump to” link that directed the visitor directly to the relevant section.

Named anchor for "leadership" book

Named anchor for "intent" book

Named anchor for "beyond management" book

As you can see above, the Named Anchor is shown as a link (I think this catches your eye, so this may be a good strategy to get your listing noticed) .

Google is calling these links “in-snippets” and they will only appear in relevant queries and Google will only place the link in the results if it thinks the link is highly useful for a particular query. go to Google Announcement

How do I get these links?

There is no guarantee that you will get these links but you will have a chance if you add a table of contents as well as “Named Anchors” pointing to each relevant section of your article. All your information must be on the same page.

Conclusion

I would probably not rush out and change all my old pages but I may keep this in mind next time I need to decide if I should break up a long article into multiple pages.