What is the difference between a SEO expert and a SEO specialist? The hierarchy of Job titles in the SEO industry is very vague as this is a new industry to most South Africans. We need both, but who does which role? When do you need a specialist and when do you need an expert?

You need to hire an SEO professional but you have no idea how to do it. Let me explain a few ins and outs of identifying and hiring an SEO professional that is ahead of his game and is an active trend setter.